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About was founded in 2017 to establish electrically assisted cargo bikes as the preferred urban delivery platform for grocers and other retailers.

o We’re passionate about replacing the incumbent margin erosive and polluting van-based model.

o We pioneered the use of e-cargo bikes for last mile, multi drop deliveries in urban areas.

o We campaign for change. Working alongside organisations that believe we can all make a big difference.

The pillars of sustainability

Don’t just take our word for it – see what some of our staff have to say about working for in this video.

Our Mission

To encourage widespread use of e-cargobikes as a last-mile delivery option

o To offer to grocers and retailers an environmentally and financially sustainable alternative to fossil-fuelled vehicles when making B2C deliveries in high-density areas.

o To reduce inner city pollution levels by reducing the number of fossil-fuelled vehicles on the road.

o To raise awareness of the true environmental cost of booming home delivery.

o To prove that a fairly treated and employed workforce is not a barrier to profitability.

o To increase society’s awareness of the environmental and social issues we all face.

o To support our clients in meeting their sustainable development goals.

Our Vision

We have proved beyond doubt that e-cargobikes are commercially viable and can deliver more for less.

Already established in London, we will be expanding nationally to other cities and towns with high-density urban populations. We are a socially responsible business. We will show that success is not measured by profit alone; and that doing the best for all stakeholders (our clients, our staff, and the wider community) and operating a profitable business, need not be mutually exclusive aspirations.

“We are proud to be Ashden Award winners for pioneering sustainable deliveries in urban areas. Established in 2001, the Ashden Awards are globally recognised as a mark of excellence in the field of climate solutions.”

Clare Elwes, co-founder of

Proud to be living wage champions

“ are a London based socially responsible, last mile delivery company. Low paid and insecure work is prevalent in the delivery industry, but are breaking the mould and the ethos of putting the rider first is at the centre of their business model.”

Meet the team

Having the right team on board is key to our success here at All our staff are team players and problem solvers. We offer our employees the opportunity to progress and grow in their roles, bringing that valuable experience from the road right into the heart of our business. Our middle management, hub teams and riders have decades of on the ground experience in the delivery space and we place great importance in their passion and contribution. In fact, everyone in the Ops, Training an Workshop teams started with us as riders. We employ our riders directly and pay hourly at or above the London Living Wage.

Our Team

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James Fizgerald – Co-Founder & MD

Successful entrepreneur. Background in LEV, motorsport and aerospace engineering and management.

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Clare Elwes – Co-Founder & Chief Brand Officer

Background in retail and the charitable sector. Focus on CSR and ESG strategy.

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David Cockrell – Customer Success

20+ years logistics data science, shaping strategies for Sainsbury’s, Tesco, ASDA, Coles, Walmart, Ocado et al.

Our Board

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John Burton – Chairman

Founder/Chair World Wise Foods. Leading figure in grocery industry and global sustainable fisheries policy development.

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Prof. Alan Braithwaite – NED

Successful logistics and supply chain entrepreneur. Academic thought leader at Cranfield and Aston Universities. Published authority on retail logistics & Chair of Chartered Institute of Logistics Freight and Logistics Policy Group.

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Patricia Hidalgo – NED

Director BBC Children’s & Education, ex-Disney and Warner Media. Expertise in strategy, acquisitions and brand development.

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Kevin McGrath OBE DL – NED

Principal of The McGrath Family Office and Chair of Regional REIT PLC. Advising on strategy and property related matters.

Our riders

“I have never been excited for work before, but with e-cargobikes I can’t wait to get back out!”

Verena, Cargonaut