Sainsbury's begins electric cargo bike delivery trial in UK

UK-based supermarket giant Sainsbury's has started a new trial of electric cargo bikes to deliver groceries to its customers.

As part of the trial, a fleet of five zero emission bikes from Sainsbury's Streatham Common store in South London will deliver up to 100 orders per day to the local customers.

The trial is being carried out with the support of, which delivers purpose-built bikes with enough capacity to carry several customer orders at a time.

The trial will enable to know whether delivery of groceries via electric cargo bike is an efficient way of supplying groceries to customers living in busy cities.

Electric cargo bikes will mostly use cycle lanes to avoid traffic, specifically during peak delivery hours such as midweek mornings. They can also be parked close to the customer’s homes compared to traditional delivery vans.

The bikes also deliver zero emissions and reduce noise pollution, helping to decrease the impact on the environment.

After customers placing their online orders, Sainsbury’s will use regular technology to determine which orders to be delivered by a traditional van or electric cargo bike.

Later, the order will be delivered during the customer’s selected time slot by Sainsbury’s branded bikes and riders. 

Sainsbury’s is also planning to expand the trial to more areas in the country, based on the success of current study.

Sainsbury’s online director Clodagh Moriarty said: We’re delighted to be the first supermarket to trial grocery deliveries by electric cargo bikes.

“We’re always looking for new ways to make sure we can best serve our customers and this trial will help us explore whether there might be a more flexible way to deliver Sainsbury’s groceries to those who live in busy cities.” MD James FitzGerald said: “We’re thrilled to be working with Sainsbury’s on this trial. By taking existing e-cargobike technology and putting it to the test in a new market, we’re reimagining grocery deliveries and exploring a more sustainable transport system.”

Apr 20, 2018